Irrelevant audience always has a negative impact on affiliate marketing. It contributes to the deterioration of statistics and the expenditure of additional funds, prevents optimization. Which users are irrelevant and how to get rid of them using cloaking, targeting and specially selected creativity?
What are irrelevant users?
Irrelevant users are any users who are not going to or are unable to perform a targeted action. Such user behavior can be caused by various factors, for example, age restrictions on the offer. In order not to face an unpleasant situation in which the budget is wasted on an audience that is irrelevant, it is necessary to keep an eye on it and prevent its appearance.
Most often webmasters consider irrelevant users who belong to the following groups:
- Underage. Minors have limited rights and do not have a permanent income. Due to their age, they are unable to successfully pass verification. Therefore, such a user audience should be used only for certain verticals — for example, gaming.
- Low-income users. People with small incomes are unable to provide high conversions. They get acquainted with offers, carefully study their conditions, communicate with call-center employees, but in the end they do not want to subscribe and make orders.
- Migrants. People who came from another country usually do not need affiliate marketing products. Their interests are related to finding housing, paperwork and learning languages, and their incomes in most cases are quite small.
- Not meeting the advertiser’s requirements. Advertisers have the right not to pay for targeted actions of people who do not meet their requirements in terms of age, GEO, etc.
- Bots and users who have already performed a targeted action.
In order to get users to convert, you should only post accurate information about promotions, prices, etc. Otherwise, a person who came to the site and familiarized with the offer in detail, may be disappointed and leave without making the target action required by the webmaster.
How to use targeting to combat untargeted audience?
When customizing, do not forget about the following parameters and restrictions:
- age, gender. Set these characteristics according to the advertiser’s requirements, do not forget to use age restrictions if necessary;
- basic settings. By setting the time and language used by locals, you will be able to cut off foreigners;
- GEO. Remove in the settings those localities that have a lot of migrants or poor population;
- device. The most solvent users are those who own iPhones and other devices from Apple;
- interests. Set this limit depending on which users you want to exclude.
Cloaca-based cutoff
Irrelevant users can be directed to White Page using a tracker or cloaca. This will assist in maintaining transparent stats and lendings.
To customize the intercept stream, set the necessary positions on parameters such as time, time zone, language, devices used, geo, etc. To exclude bots, redirect them to a 404 page.
A top White page creation service can be found on AffCommunity’s website.
Cutoff with creativity
Some users disguise themselves as relevant users to circumvent local restrictions or for some other reason. They enter fake information about themselves, use anonymizers and other means, so they are able to see the ads placed by the webmaster.
To prevent these people from clicking on ads, you can try to cut them off with the help of creativity. To do this, you can use the following techniques:
- Specifying a cost to cut off non-paying users.
- Using adalt content to exclude Muslim migrants in European GEOs.
- Mentioning the need for verification to screen out minors on trading and gaming platforms.
- Using local symbols (local flags, languages, currencies, celebrities, experts, etc.) to avoid arousing interest from foreigners.
- Demonstrating composition when dealing with nutra-offers to help weed out allergy sufferers.
Conclusions
Irrelevant audience wastes budgetary funds and spoils statistics without bringing any benefit. Using the above methods and techniques, you will be able to get rid of it.
