The article gives an approximate characteristic of the impact of fashion on our mind and actions. At the same time, we can extract from all this and the beneficial aspects of this phenomenon. Fashion. It would hardly have been associated with inconstancy and changeability as the word «fashion». And we are still forced to reckon with her. Only a few can afford to dress, make acquisitions, think, and even lead a family life, without taking into account fashion trends. Basically, we are all subject to this strange phenomenon, strange, but very strong and imperious. Have you ever noticed that when a new style of clothing appears, it seems to many uncomfortable and even ridiculous. But time passes, people begin to acquire things of this style, dress, the number of such people is growing and increasing, and we no longer think that this style is so hopeless. Then we ourselves will dress like that and maybe even love this style. But, everything will pass soon another will appear, and we will forget about the previous one, and when we remember, we will think “Oh, Lord, and I still considered myself a normal person when I dressed this on myself. And how I just went out into the street?»All this is understandable. And it is understandable. The fashion is based on a very great power, perhaps one of the most powerful in the existing world is the desire to be like everyone else, or no worse than others. This desire in us is so great that we begin to break ourselves, forcing us to do and love that in fact we do not like. But do not despair. Since others were able to influence us, then we can influence them. In other words, the chronicle of fashion is written by everyone who is able to dress at least some original and boldly. So — dare!